Transcript of video: I have sort of a two-fold answer to that. It's sort of a philosophical level success of this company for me is really teaching children to think differently and to explicitly get across the value of teaching thinking skills to children, either through parents or teachers. So on the broad sense the philosophical level of that is ... that would be a great success and then of course, financially having a sustainable business that we can keep doing this kind of thing and thinking of new services or books or trainings or toys or whatever to keep that sort of mission and vision alive, that would be success. It's you know, we're not ... I don't know. I think in some ways one thing that makes us unique is you know, we're not looking to sell a million ThinkBlocks to Target because that's not the kind of business we are. We want to have a company that we have a strong commitment to, that we can have really strong relationships with customers that we can really impact people's lives even if it's on a small scale.
